LIMO

:

Development of a communication platform for an ice cream brand

Project Details

Date

2021

Status

●

Completed

About the Client

● Limo is one of the leading frozen food manufacturers in Ukraine. Thanks to high quality standards and innovation, the brand has earned recognition among consumers and partners. Its products are known for their taste, reliability, and variety, which has helped the company achieve strong results in the market.

● The brand’s core product, ice cream, is highly seasonal, making each warm period a key competitive window for visibility, retail shelf presence, and sales. The company responds by strengthening marketing efforts and continuously improving product quality to sustain its market leadership.

Challenge

● The Limo ice cream brand had strong recognition and high sales in its home region but did not cover the entire country, which limited its overall impact. In addition, the brand changed its communication from season to season without a unified platform to anchor its identity. This set it apart from competitors and made it difficult to build a cohesive brand story for consumers.

Solution

● We began by analyzing sales data and identifying regional leaders to understand the market balance. We conducted in-depth research into the brand platforms of key competitors and identified promising directions for growth. Based on these insights, we developed a unified brand platform and communication strategy that ensured consistency and coherence across future seasons.

● For the advertising campaign, we engaged a well-known hard celebrity with a positive reputation among Ukrainian consumers — Oleksii Potapenko (Potap). Our challenge was to create a bold image and a clear message that would resonate with all target segments (from ages 3 to 60, across different income levels). This approach resulted in a controversial brand image and the brand jingle.

WHAT WE ACHIEVED