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Strategic media planning
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Sociology
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Category Communication Mapping
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Communication Strategy
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Brand Strategy
SPT
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Project Details
Date
2024
Status
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Completed
About the Client
● Space Profit Team is a media buying team in Ukraine operating in the nutra niche. They actively grow their business, have created their own meetup brand, and regularly speak at industry events.
● Over four years, the business has gone a long way—from the ambitions and aspirations of the co-founders to a structured company with clear focus, processes, an ecosystem, and a sustainable growth strategy.The business has built a strong reputation expertise and its own vision of what is happening across the industry.
Challenge
● SPT is actively growing and therefore constantly needs new talent and stronger brand positioning within its niche. They approached MLN with a request to update their positioning, communication platform, and brand expressions to strengthen their employer brand and attract top specialists.
Solution
● We started by analyzing and structuring the SPT brand, defining its current state and development vector. We then conducted market and competitor research to identify a unique brand territory. At the final stage, we updated the positioning, developed clear brand descriptors and communication messages, and created solutions to strengthen the employer brand.
WHAT WE ACHIEVED
RESULTS
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The project is currently in the preparation phase, and the brand will update its presence in the near future. Stay tuned — we will definitely share the results!
MATERIALS
● Brand strategy
● Positioning
● Internal brand
● Communication strategy
● Category communication mapping
MEDIA
