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Positioning
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Sociology
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Communication Strategy
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Brand Strategy
POCKET SPACE
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Project Details
Date
2023
Status
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Completed
About the Client
● Hexacore is a Web3 game developer and publisher focused on the mass market. We create accessible, scalable games with open economies. In 2021, our revenue reached $14 million. A partnership with Estoty helps us integrate Web3 into Web2 games and expand our audience.
● The new product Hexacore approached us with is Pocket Space. It is an arcade game with building and crafting elements set in a space fantasy world. The game is designed for a broad audience, combining engaging gameplay with simple mechanics, making it accessible to everyone.
Challenge
● Our main task was to develop a creative strategy for launching a new Web3 game in order to effectively present it to a broad audience. In addition, we supported Hexacore in preparing for the next investment round by developing strategies to attract partners and investors.
Solution
● We created a communication territory for the game, which became the foundation for an effective presence in the media space. This enabled us to develop unique creative promotions, special project concepts for brand collaborations, as well as ideas and formats for engaging and growing the gaming community. Our solutions helped make the game recognizable, build an active community, and strengthen its market position.
WHAT WE ACHIEVED
RESULTS
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We created a platform that not only defined the marketing strategy but also introduced unique product features for the community. Importantly, our plan not only supported the game’s growth but also helped Hexacore attract investments, strengthening their position in the market.
MATERIALS
● Brand strategy
● Positioning
● Communication strategy
● Sociology
MEDIA
