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Partner management
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Sociology
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Communication Strategy
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Brand Strategy
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Positioning
Smooga
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Project Details
Date
2024
Status
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Completed
About the Client
● A group of like-minded partners decided to launch a new business direction — private premium transportation. It all started with preparing the vehicle fleet: specialized cars, low-noise tires, and thorough vehicle preparation for travel — all of this was just the beginning.
Challenge
● We were approached with a request to create a brand from scratch. This category is highly competitive, yet at the same time shows strong demand, as it is one of the few ways to travel comfortably within Ukraine and abroad.
Solution
● Let’s be honest — our team loves creating brands. It all started with choosing a name, and from the very first attempt we found a favorite — SMOOGA (or in Ukrainian — Smuha). Then the brand’s core idea was born: to simplify your journey.
SMOOGA is a service that turns the road into a journey.
● We developed the brand identity, scripts for product videos, launch ideas, the service model concept, and also added several product attributes that clearly differentiate the brand from competitors. It’s better not to describe them — just try it yourself, and you’ll understand everything.
WHAT WE ACHIEVED
RESULTS
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The project is currently in the preparation phase, and the brand will update its presence in the near future. Stay tuned — we will definitely share the results!
MATERIALS
● Brand strategy
● Positioning
● Communication strategy
● Sociology
● Partner & contractor management
● Team building
● Service model
● New product development
MEDIA
