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Marketing research
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Sociology
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Positioning
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Strategic planning
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Communication assets
Franchise Group
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Project Details
Date
2024
Status
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Completed
About the Client
● Franchise Group is a company specializing in the development and scaling of franchise businesses. It helps entrepreneurs create, launch, and grow successful franchises by providing expert support, effective strategies, and ready-to-use business solutions.
● As a partner of Franchise Group, we helped create and test new franchise products in the local market, especially during their launch phase. Our team ensured effective adaptation and product development to support successful market entry.
Challenge
● Launching a new franchise is a complex process that requires thorough testing, well-crafted messaging, and effective media activities to attract potential franchisees. This is a critical stage for the successful development of a franchise network.
Solution
● For each new franchise product, we conduct in-depth testing of the model with potential investors to identify weaknesses and address them quickly. We then work on developing clear positioning and defining key messages that highlight the product’s uniqueness.
● We also develop a media plan for an effective market entry, tailored to the target audience. In addition, we focus on supplementary activities to attract attention from potential franchisees as well as media and business communities, ensuring comprehensive brand support at every stage of growth.
WHAT WE ACHIEVED
RESULTS
Over the course of two years, we delivered more than five projects focused on launching new franchises on the Ukrainian market.
P.S. We sincerely thank the Franchise Group team for their trust!
MATERIALS
● Positioning
● Communication Assets
● Sociology
● Marketing Research
