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Communication assets
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Communication Strategy
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Message box
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Positioning
PKLN`A
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Project Details
Date
2024
Status
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Completed
About the Client
● PKLN`A is a large-scale Ukrainian pop-culture festival dedicated to the 1990s and 2000s. It brings together different generations in one space to recreate the unforgettable atmosphere of that era through DJ sets and live performances by well-known Ukrainian artists.
● PKLN`A is not only a festival, but also a socially responsible business. During the 2024 season, together with guests and headliners, they raised over 7 million UAH to support the military, making a significant contribution to the shared victory.
Challenge
● Every festival season is a challenge: finding a core idea, booking artists, creating a concept, and designing a unique visual identity for the venue. The Pokolinnia team approached us to develop a creative concept for the new 2025 season.
Solution
● Collaborating with the Pokolinnia team was especially meaningful for us. We developed the new concept through joint brainstorming sessions and strategic planning, which proved to be the most effective approach. As a result, we created renewed positioning, a creative platform, and defined development vectors for the festival’s management team.
WHAT WE ACHIEVED
RESULTS
The project is currently in preparation, and the brand will update its presence in the near future. Stay tuned — we will definitely share the results!
MATERIALS
● Positioning
● Communication strategy
● Communication assets
● Brand strategy
MEDIA
